Search engine optimization (SEO)
is the optimization of your website so that it ranks higher in search results.
Here are some of the factors and most important ones in SEO:
- Keywords (On-Page)
- URL structure (On-Page)
- Content (On-Page)
- Images (On-Page)
- InterLinks (On-Page)
- Backlinks (Off-Page)
- Social Media Accounts (Off-Page)
Keywords:
Make sure you're using keywords that people are actually searching for in your content. If you're writing about something that's specific to your niche and relevant to your target readers, your chances of ranking up will be much higher than if you just throw a bunch of random words together. (read more about: Keywords in SEO)URL Structure:
URLs are the foundation of every website, and they're a critical part of your SEO strategy. They help search engines understand the structure of your site, which in turn helps them better deliver results to users. But that's not all—URLs can also impact user experience, usability, and site design. A well-structured URL will help visitors navigate your site more easily while increasing its overall user friendliness.(read more about: URL Structure in SEO)Content:
is one of the most important aspects of any SEO strategy. It's important because it lets Google find your site and know that you are an expert on your topic. If you don't have good quality content on your site, then Google doesn't know who to trust and will not rank your site as well in search results. (read more about: Content in SEO)Images:
Images are a powerful way to engage readers and attract search traffic. But it's not just about using them to illustrate your content; it's about using them to craft a compelling narrative. (read more about: Images in SEO)Interlinks:
Interlinks are the links that appear on one page of your website, leading to other pages on the same website.These are also called “internal links”. They can be either text or image-based and they help users find their way around a particular website.(read more about: Interlinks in SEO)Backlinks:
A backlink is a link from another website to yours. Backlinks are an important part of SEO, and they can be good or bad in terms of their impact on your site rankings. Bad backlinks are typically low quality websites that try and benefit from linking outbound links without caring about whether or not their readers will find something useful there; these kinds of sites don't tend represent trustworthy sources for Google's ranking algorithms so their value is limited at best.(read more about: Backlinks in SEO)Social Media Accounts:
One of the best way to have a good and trust worthy backlink is creating profile from different social media webistes. Here are some of the Social Media Websites that you can create a profile and page:- Facebook Personal Account and Page
- Google My Business
- Youtube
go read next article: SEO: Things to consider in On-Page SEO
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