SEO: Things to consider in On-Page SEO

To get more traffic, you need to optimize your site and content. Doing so will increase the chances of people finding your page and clicking on it. The best way to do this is through on-page SEO, which refers to all of the ways you can optimize individual pages within a website.

Optimize your SEO title.

The key to a good title is using your keyword in the first few words. Avoid overusing keywords and keep it short, but if you’re going for long-tail keywords then more power to you.

You should also avoid including punctuation (commas, semicolons, question marks) as well as capitalization in your title. The reason for this is that search engines are smart enough to figure out what word is supposed to be what part of speech based on context clues alone.

Create meta description.

In the snippet that shows up in search results, you want to make sure that your meta description is unique, relevant, and fits within 160 characters. A good example of this is a page on Moz's Domain Authority site: https://moz.com/learning/domain-authority#seo-onpage-tips

It has a very descriptive meta description about how you can use domain authority to better understand your website’s ranking potential. You can also see that it's well under the maximum character limit (160) without cutting off any important information.

Add alt tag for images.

One of the most important things that you can do to improve your site’s on-page SEO is to use alt tags for images. Alt tags are an HTML attribute that describes an image, and they serve a number of purposes:

• They help screen readers (software used by people with visual impairments) to describe images. This is especially important if you have any visitors who are blind or visually impaired.
• They help search engines index your images, so that when someone searches for terms related to the content of your images, their search results include links back to your website.
• They help users who have turned off JavaScript in their browser understand what each image shows without having to hover over it or click on it first (a technique known as “mouse sniffing”).

Use responsive design.

• Use responsive design. This means that your website is designed to look good on all screen sizes, including mobile and tablet devices.
• Use a mobile friendly template, theme or plugin. Whether you're using WordPress, Drupal or something else, make sure the CMS platform you're using has built-in support for creating and editing mobile friendly pages (or find an alternative service provider).
• Make sure your CMS allows for easy management of content by webmasters who only have access to desktop computers rather than smartphones or tablets - this will ensure that your site's information remains accurate whenever someone needs.

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