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Monday, September 19, 2022

Keywords in SEO


A word on keywords: They're a big part of SEO, but they're not everything. The key is to find the right balance between targeting long-tail keywords and using them in your content so that it doesn't get too repetitive or boring.

How important are keywords in SEO?


Keywords are an important part of SEO. They help search engines understand what your page is about and they help users find your page.

Keywords should be included in the title, content, and URL of your page.

Do I need a long-tail keyword?


No. A long-tail keyword is not necessarily better than a short-tail keyword. In fact, sometimes you'll find that some of the most popular keywords are very long-tail.
For example: I was looking for "how to fade underarm hair" and one of the top results was an article with that exact phrase in it!

A long-tail keyword will give you more traffic if people are searching for it, but if there's no search volume then it won't matter whether your keyword is short or long tail because nobody searches for your site anyway - so don't worry about it too much!

What is the ideal length for keywords?


The ideal length for a keyword is between 2 and 5 words. Longer keywords are less likely to be found by search engines, while shorter keywords have a better chance of ranking in popular searches. Keywords should be relevant to your blog post and make sense when read out loud or put in the context of your content.

Should I include multiple keywords or just one?


It’s important to remember that search engines are looking for the most relevant results, and that means your keyword should reflect what readers are likely to search when they want your content. So if “New York Fashion Week” gets searched more often than “Fashion Trends in New York City,” you should use that phrase in your meta description.

If you have multiple related topics on your site (for example, fashion and travel), try using a broad keyword followed by one or two more specific ones as part of your overall strategy — such as "New York Fashion Week Events."

Is it best to have multiple pages targeting one keyword, or vice versa?


It's better to have multiple pages targeting one keyword than one page targeting multiple keywords.

Multiple pages targeting the same keyword is better because it lets you broaden the scope of your page and add more information, which can help you rank higher in search results. You'll also be able to create different variations of that keyword (e.g., "best coffee grinder" vs "best coffee grinders"). Using synonyms or related words could also help with ranking because these phrases are typically searched for at the same time.

If you're looking for more traffic and want to get noticed by searchers who are specifically looking for your business, create an individual page for each keyword/phrase that describes what your company does well and how it solves its customers' problems

Keywords should be included within your blog posts, but you shouldn't overdo it.


Keywords are important for search engines to know what your content is about. They should be included within your blog posts, but don't overdo it. Keywords should be natural and relevant to the content you are trying to convey:
  • Don't stuff keywords into the body of your blog post. This will make the text look unnatural and may even hurt your user experience. It's better to include fewer relevant keywords than more irrelevant ones.

  • Use keyword phrases instead of single words (e.g., use "organic gardening tips" instead of just "gardening tips").

  • Include variations on each keyword (e.g., include "organic gardening tips," not just "organic") so that Google knows which specific pages are most applicable for each keyword phrase search query!

Conclusion


In conclusion, we have learned that keywords are important but they shouldn't be overplayed. Many people make the mistake of including too many keywords in their content without considering the length or relevance of each word. This can lead to poor user experience which will affect your rankings in SERPs (Search Engine Results Pages).

go Next to URL Structure in SEO
go Back to SEO: Setting Up Google Search Console

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